Over the last 30 years Sarah Ward Interiors studio has grown into an industry leading practice whose team specialise in luxury and prime residential, and commercial design both for developers and private clients in the UK and abroad. The scope of their work ranges from luxury mansions to multi-unit and mixed-used developments as well as boutique hotels, in far-off places. We caught up with Sarah to find out more about how she got into the industry, and what she has planned for the future.
After working in interior design industry for more than 30 years, how best would you describe your business? After years of practise, it is a medium through which we create refined spaces layered with personal meaning. The journey is a pleasurable one, getting to know the clients, the way they choose to live and watching the plan unfold as the team work together to make it take shape. There is so much more these days to choose from, which sometimes I worry may makes us less creative. On the other it opens so many doors and keeps us on our toes.
What interior design style are you most known for? I would say classically contemporary, but nowadays many people say that! I am often told that our schemes ooze glamour through our confident use of colour and textures emanate a sense of supreme comfort and homeliness.
How did you get into interior design? I always knew I wanted to be creative but didn’t study at school in that direction, for some reason. I started by working for friends doing colour schemes and soft furnishings and then had an opportunity to revamp the Pitcher and Piano brand in Chiswick. I learned the hard way on sites, on the job so to speak, but the experience was unbeatable. Then learned to draw, took lighting courses etc and off we were!
What has been your favourite commercial interior design project? I think the Buckinghamshire Golf Club owing to it’s scale and the different requirements within the various spaces or a 112 bedroom 15th Century coaching Inn – hard to choose!
What Which residential design project are you most proud of? A 23,000 ft new build in Totteridge which we worked on start to finish from concept through the development to furnishing for the client
In your opinion, what makes Tom Faulkner designs different? We love that the designs are bold, yet elegant. They can be the feature piece yet also blend into the rest of the interiors. The vast range in finishes and materials that you have is always very appealing, there is something for every scheme.
What is your favourite Tom Faulkner piece and why? It is very hard to choose our favourite piece, so we have chosen two. The Vienna dining chair is the first, this chair is so comfortable yet also a statement piece, the delicate curves of the metal base a so well crafted. The next is the Lilly side table. Again, with so many different finish options and styles these look really beautiful in the right setting. It really adds something to a reading corner or living room arrangement.
What’s next for Sarah Ward? Caribbean /overseas projects, more commercial projects again, and office move and a rebrand called Ward & Co to embrace Rosie and the future